Product Owner & IT Consultant
2020-2025
Protein.com | Sweden, Malmö
• Managed product backlog to drive e-commerce sales.
• Developed/executed SEO strategies (+20% organic traffic).
• Implemented/managed MarTech for e-commerce performance.
• Drove Agile practices.
• Utilized data analytics to optimize e-commerce growth.
• Managed product data feeds.
Founder & CEO
2012-2021
HostPioneers.com | Denmark, Copenhagen
• Led e-commerce platform development/optimization.
• Implemented MarTech to drive engagement/revenue.
• Developed/executed e-commerce marketing strategies.
• Managed all aspects of the online business.
• Executed e-commerce marketing (SEO, email, social).
• Oversaw customer journey.
Social Media Manager (Volunteer)
2013-2016
Danish Red Cross - Newtimes.dk
• EU-funded project to raise awareness of asylum seekers and policymakers.
• Developed and managed the website, enhancing SEO and user engagement.
• Wrote articles and managed social media to increase brand visibility.
C.I.O Deputy
2007-2012
Cayenne Technologies | Egypt, Cairo
• Web Business Manager & Deputy Chief Information Officer.
• Managed projects in the web technology department.
• Developed and presented web projects to clients and stakeholders.
• Installed and supported web servers and applications.
• Improved website traffic and SEO scores for clients.