Experience

Product Owner & IT Consultant

2020-2025

Protein.com | Sweden, Malmö

• Managed product backlog to drive e-commerce sales.
• Developed/executed SEO strategies (+20% organic traffic).
• Implemented/managed MarTech for e-commerce performance.
• Drove Agile practices.
• Utilized data analytics to optimize e-commerce growth.
• Managed product data feeds.

Founder & CEO

2012-2021

HostPioneers.com | Denmark, Copenhagen

• Led e-commerce platform development/optimization.
• Implemented MarTech to drive engagement/revenue.
• Developed/executed e-commerce marketing strategies.
• Managed all aspects of the online business.
• Executed e-commerce marketing (SEO, email, social).
• Oversaw customer journey.

Social Media Manager (Volunteer)

2013-2016

Danish Red Cross - Newtimes.dk

• EU-funded project to raise awareness of asylum seekers and policymakers.
• Developed and managed the website, enhancing SEO and user engagement.
• Wrote articles and managed social media to increase brand visibility.

C.I.O Deputy

2007-2012

Cayenne Technologies | Egypt, Cairo

• Web Business Manager & Deputy Chief Information Officer.
• Managed projects in the web technology department.
• Developed and presented web projects to clients and stakeholders.
• Installed and supported web servers and applications.
• Improved website traffic and SEO scores for clients.